Experienced Professional Photographer:
Commercial, Publicity, Journalism, Real Estate Photography, Advertising
, Conventions, Weddings, Events, More

Bruce Mc Daniel, Photographer
BA- Social Psychology, MBA- Marketing and Strategic Management

Custom Concepts Photographics



$1500 unlimited one day Wedding Shoot!
Two Photographers with over 30 years of combined Portrait and Wedding experience.
Also offering a personal Make up Artist that will cater to your personal needs the whole day.
This is a great deal and a great opportunity for you. Call now!!!

Wedding Photographer, Lake Tahoe, Reno, Nevada, Carson City
Located in the Reno, Lake Tahoe, and Carson City, area 

(all of the following images are copyrighted)

Comercial Real Estate Photographer
Real Estate Photography
Musician Band Performance Publcity Photographer Renoyy
Performance , Publicity, and Portait Photography
Advertising Publicity Photography Reno Nevada
Advertising and Publicity Photography

Family Group Reunion and Events Photographer
Portrait Photography

Reno Events Photographer
Reno Events Photography


Photographer in Reno Nevada
Reno Nevada Photography

Professioal Wedding Photography Carson City Reno Nevada
Wedding Photography

Product Advertising Photographer
Product Photography

Model Head Shots Carson City NevadayyModeling photography Reno Nevada
Modeling Zed Cards and Portfolio Photography

Reno Postcards Landscapes Images Lake Tahoe AreaReno Area Lanscape Photography

Some of my other postings


Please help maintain the integrity of graphic artists everywhere.
Remember, all images are copyrighted material all of the time! 
Read this if you are in doubt ...

1. Copyrights Explained
2. US Copyright Office's FAQ website.
3. Piracy: Using copyrighted images without permission


All images created by Bruce Mc Daniel, Custom Concepts Photographics are copyrighted. Any Bruce Mc Daniel, Custom Concepts Photographics copyrighted image used in a manner that infringes on the copyright or is used contrary to what is defined as fair use will be aggressively litigated and assessed a minimum of $750 to a maximum of $30,000 for statutory damages as the court renders just and reasonable attorney fees.  Please refer to the Copyright Law of the United States and related laws contained in Title 17 of the United States Code

Personal Use: The purchase of image files includes a personal use license. Making a personal print of a purchased image file is allowed provided the print is used within the definition of fair use as defined in the Copyright law of the Unites States and Related Laws Contained in Title 17 of the United States Code.

Commercial Pricing: All images created by Bruce Mc Daniel, Custom Concepts Photographics are copyrighted and are available for advertising, corporate, editorial purposes (Usage Licensing). Please contact Bruce Mc Daniel, Custom Concepts Photographics for usage licensing rates. Include in your contact information the specific use of the image (magazine, brochure, etc.), the size you wish to use (1/4, 1/2, full page, front/rear cover), and the circulation size of the media in which the photo is to be used in. Use the "Stock Photo Price Calculator" link to get an estimate. Usage licensing rates are negotiable.

About Myself:

Political Fund Raising Photographer
Me with President Ford
Celeberty Photographer
Me with Mr. Speedy Delivery

As a Photographer, I aspire to express art through experimentation and the release of criticism, as criticism itself is imperfect and an opinion of the moment. Perfecting the moment is a constant conquest. However, perfection often lies within the moment itself. Photography captures moments that can never be caught again!

Though, I have a BA in Social Psychology with a minor in Journalism and an MBA in Marketing and Strategic Management, my passion thrives in celebrating the space between darkness and light through photography. I strive to capture the essences of being, wherever that might be.

I’ve been manipulating the differences between light and shadow for over 25 year now. I’ve learned to create the three-dimensional illusion through trial and error as well as through technical training. Film, filters, focus, and focal length all come into play. Yet, I’ve found that technique and training must sometimes be thrown over the balcony in order to be free to approach every situation in its own unique light. Innocence, adaptability, and problem solving are the roots to remaining unencumbered to the status quo.

The study of photography has led me to recognize the various sizes, shapes, and textures of light in our world. Light illuminates complexity as well as chaos, yet elegant simplicity is often found right where the two merge. Light is the main source for energizing my soul and sculpting my images. However, I am not in the business of photography. I am in the “Wow!” business.

Working with both professional and amateur models is very enjoyable. People, fashion, and portrait photography are among my favorite areas of study. It's about telling a story. Subjects I shoot often get nervous and shy. They say, “I’m not very photogenic. I take bad pictures.” I tell them that the camera loves them and to leave the picture taking to me. Nothing is more satisfying than providing images of kids, parents, grandparents, products, and art alike to clients then watching their grins grow and say, “Wow!”

I live for doing all kinds of photography including abstract art, commercial art, portraiture, journalism, and landscapes. Commercial photography is very exciting it utilizes the left brain part of myself.

I've shot thousands of products and revel in shooting food and beauty. They are expressions of art unto themselves, which accompany and sustain all of my other passions for life. Getting paid for my work is only the added bonus. I can take my pictures and eat it too!


Jr. High: Yearbook staff, photographer, 4-H, Local, State, and National awards and recognition
High School: Vocational, Local, State, and National awards and recognition including Nevada Magazine's traveling exhibit.

College: Local, State, and National awards and recognition. Studied Photography as an Art Form and Photojournalism. Minored in Journalism including Marketing, Advertising, and Public Relations. Presented a Photographic exhibit in the Alumni Art Gallery at WNCC.

Professional: News, Sports, and Editorial Photographer for The Sagebrush, Nevada Appeal, and The Sparks Tribune. Worked with James Legoy, Alberto Rizzo, Peter Goin, Susan Bolus, Ross Photo, and several other professional organizations including major advertising companies and Art Directors. In business since 1992. Published thousands of photos including art, editorial, sports, documentary, and advertising photography. Works published in newspapers, local and international magazines, marketing-advertising pieces, on the Web and on billboards.

Which again is all great, however, I still love what I do and could not imagine life without my passion, Photography!

If you are interested in working with me I would be happy to make a resume available to you. I invite you to browse through samples of my work.

Bruce Mc Daniel
775 - 657 - 1527

  Desmond Morris, the Zoologist, once did an experiment that exposed an ape to the "profit motive." 
     He first of all got it to draw and paint, and found that it was doing lovely things.  Then he started rewarding the ape with peanuts for its work.
    "Soon it was doing any old scrawl to get the peanuts, " Morris said wryly.  "I had introduced commercialism into the ape's world, and ruined him as an artist."
    --Thomas Wiseman, The Money Motive (Random House)


For Sale. Also on display during Reno is Art Town with special pricing!
$400.00 Mounted. Pick out your frame at Eagle Frames Reno Nevada.


Beautiful Limited edition (1500 prints) for sale now!
"These prints are absolutely incredible!"
4 x 4 feet mounted and delivered $800
order any size in square format that you desire up to 8 x 8 ft.
e-mail me or call 775-657-1527 for more information.

A Little more about Myself


I distribute stock images.
So, if you'd  like something for your own use please feel free to contact me.

Hasselblad camera, professional gear for commercial, modeling, advertising


Custom Concepts Photographics
Bruce Mc Daniel, Owner, Photographer, BA, MBA


professional photography links advertising, photojournalism publicity products
(miscellaneous and interesting links E-mail me to be added)

Find a DJ or Photographer at

Photography Directory by PhotoLinks

Wedding and Event Planning Resource  

Carson Business Links

get in touch to be added!

modeling information the web get a free 
online listing and portfolio
keep up with the latest models and modeling 
in the fashion and photography news
contribute a story
the Dalai Lama's advice
useless and interesting facts can be found here for your enjoyment
decimated to my friend, G. Murphy
are these terms meaningful or simply 
over used catch phrases?
GAME THEORY (Liar's Poker)
take a chance on figuring your best strategy


professional photographer information zed cards portraits in Reno Carson City

Some of my favorite photographic equipment
and photography products:
quality cameras for professional photography in Reno Nevada Carson City Nevada
Canon Cameras and Lenses
professional photo gear for sports photography in Carson City Nevada and Reno
Nikon Cameras and Lenses
test shots in Carson City and Lake Tahoe
professional artists doing glamour, modeling model developement in Carson City Nevada
Photography with Polaroid
professional quality and color for freelance photography
Professional photography 
products from Fuji

professional lenses for quality photographs in Lake Tahoe for modeling and models
Hasselblad Cameras used by Professional Photographers


Custom Concepts Photographics

Look me up in the KODAK Web site under wedding locator